Building Corporate Relationships with Flowers
For six years we've learned that effective business gifting isn't about flawless arrangements—it's about grasping the subtle craft of professional relationships and the timing that matters most.
How We Cracked the Corporate Gifting Challenge
In 2019, a common refrain from clients persisted: "Gorgeous flowers, but they arrive after the meeting." It became clear we weren’t just placing blooms—we were shaping moments that can make or break professional relationships.
The Timing Breakthrough We Stumbled Upon
Our insight emerged when a stressed client in 2023 needed arrangements delivered to align with an investor meeting moved up by three hours. Instead of calling it impossible, our team developed what we now term "flex-timing"—bouquets crafted to look pristine whether they arrive at 9 AM or 2 PM.
"Now we design arrangements with multiple 'peak moments' across the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We developed this approach after seeing too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions florists typically overlook: What’s happening in your business right now? What mood are you aiming to convey?
Recent example: A client wanted to celebrate a partnership but noted their partner company was dealing with a family setback. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a wholly different emotional approach.
The Practical Reality Check
Beautiful arrangements that aren’t sustainable become awkward within days. We learned to design for real office conditions—air conditioning, fluctuating light, busy receptionists who may forget to water.
Our "office-hardy" selections include blooms that dry gracefully rather than wilt quickly, and arrangements that look deliberate even when maintenance is imperfect after a busy week.
The Follow-Through Innovation
We found the true impact unfolds after delivery. A client reported that visitors were still commenting on their flowers weeks later, still looking fresh. That showed us we weren’t just sending gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s precisely why our approach works. Our backgrounds in business consulting and hospitality management taught us to treat gifting as relationship strategy, not merely decoration.
Kaveri Mehta
Lead Design Curator
Former hospitality manager who noticed how flowers shape guest experiences in upscale settings. Kaveri brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Prithvi Khandelwal
Client Relations Director
Started in business consulting before realizing that successful partnerships often hinge on thoughtful gestures that many companies miss. Prithvi specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
